Steven Bartlett: The Podcast Entrepreneur

Steven Bartlett is many things: entrepreneur, investor, author, host of The Diary of a CEO, and probably the only person alive who could make a podcast episode feel like a TED Talk with better lighting. But here’s the thing: behind the viral moments and heart-to-hearts with business moguls and celebrities, Steven’s also been quietly dropping insightful advice.

From the Garage to the Globe: Podcast Advertising Lessons from Dax Shepard

Dax Shepard, the charismatic host of Armchair Expert, has transformed his podcast from a humble garage recording into a global sensation. Beyond his engaging interviews, Dax offers a masterclass in authentic podcast advertising.

1. Authenticity is the Best Policy
   Dax’s ad reads are renowned for their genuine tone, making them resonate with millions.

5 Things Every Advertiser Should Expect in Podcast Advertising

Podcast advertising is undeniably effective. But like baking the perfect cookie, the magic lies in following the right recipe. Knowing what to expect sets you up for sweet success.

1. Budget Smarter, Not Smaller
   Wanting to "dip your toes" into podcast advertising? Here’s how to do it effectively.

RedCircle Partners with Audion to Unlock European Programmatic Podcast Demand

Podcast advertising is scaling globally. That’s why we are excited to share that RedCircle has partnered with Audion, a leading digital audio specialist in Europe, to expand programmatic podcast demand across key European markets.

Introducing Mic Check: The Instant Quality Check for Host-Read Ads

The podcast industry’s best-kept secret? The ad reads that sound effortless take a ton of work behind the scenes. After running nearly a billion host-read impressions through RedCircle’s platform, we kept facing one particular challenge: airchecks.

5 High-Performing Podcasts to Advertise On This Halloween 🎃

Spooky season is here! With Halloween approaching, many advertisers are starting to get into the holiday-selling grind, making it one of the best times of the year to advertise on podcasts.

Say What? A D2C-Friendly Guide to Podcast Ad Speak

Podcast advertising has its own lingo, and if you’re a D2C brand looking to make waves, this glossary breaks it all down in plain English, with real examples.

Taylor Swift’s Podcast Mic Drop: 3 Reasons It Should Change the Way Advertisers Think

By now, you’ve seen Taylor Swift announced her new album The Life of a Showgirl on the podcast co-hosted by Travis and Jason Kelce. This move is another huge validation that strategic podcast advertising can tap into wider audiences.

How Small Podcasts Earn Money

While large advertisers are a major way many podcasts earn money, it’s certainly not the only way! Podcasts with smaller but more dedicated audiences have found innovative ways to monetize.

What Alex Cooper Taught Us About Podcast Advertising

You might know her as the host of Call Her Daddy. But what you might not know is that Alex Cooper has dropped some seriously valuable wisdom about podcast advertising.