Podcast Advertising Evolution

Podcast advertising has evolved over the 20 years that podcasting has grown. We’re seeing everything from episodes sponsored by specific advertisers to entirely branded shows. The introduction of dynamically inserted ads has only helped to fan the flames of growth. But the question remains: which ad format will come out on top? Will it be

Vetting Responses

With RedCircle, brands can send inquiries to a whole slew of podcasts to figure out which ones are the best fit for a host-read campaign. This process is known as ‘vetting’ and can drastically increase your chances of landing a host-read deal. A genuine and knowledgeable response usually comes out on top. Here’s what you

Podcast Movement: Evolutions

Everything you need to know about attending this well-known conference and more! What is Podcast Movement: Evolutions? This conference is put on by the same folks who organize Podcast Movement (if you couldn’t tell by the name!) While their main conference brings together podcasters and podcast professionals in the industry to mix and mingle, Evolutions

Announcing OpenRAP

The First Automated Host-Read Ad Platform Available Across Podcast Hosts Today, RedCircle announces OpenRAP, the first and only product delivering fully-automated host-read advertising across hosting platforms. With OpenRAP, podcast publishers can have new host-read advertising demand delivered directly into their content by RedCircle; all without switching podcast hosts. OpenRAP takes the power and automation of

How Podcasts Make Money

“How do I earn money for my work?” has probably flowed through your mind as you pour your heart and soul into your podcast. You know we’re no strangers to advocating for creators to make a living through their craft. We wholeheartedly agree that folks should be paid for their creative work, podcasts included. There

Three More Things Before Accepting Host-Read Ads

Experienced podcasters and newbies alike often want to dive head-first into Host-Read Ads. But there are a few things we recommend having before you opt in to RAP (the RedCircle Ad Platform) to ensure you shine bright! While it’s important to have these three initial things, we also believe quality content, consistent listeners, and an

How to Write a Podcast Script

Starting a podcast can be easy, but excelling at podcasting is more difficult than you might imagine. Shows that seem effortless are everything but that. Podcasters pour a great deal of effort into crafting their shows for the best listening experience. Part of creating a good listening experience is creating a script for your episodes.

Apple Podcasts Transcriptions Feature

Apple Podcasts has recently introduced the ability to add transcriptions to your show which are then shown on their platform. Many hosting platforms, RedCircle included, have had transcription features for some time now and Apple Podcasts is now supporting those features! This support will officially go live with their rollout of iOS 17.4 (which is