The Crucial Timing of Ads

You may or may not be familiar with the annual cycle of advertising. In general, advertisements tend to reach a peak around December with the last holidays of the year. After brands have spent their annual budget, they spend the first few months of the new year figuring that budget. What does this have to do with advertising strategies?

The Best Blog Posts of 2023

2023 has been an exciting year for RedCircle! From launching our new brand to the release of several new features, we’ve been busy bettering our product and podcasting as a whole. Along with all the work came an abundance of content focused on helping podcasters earn a living through their medium, as well as making their podcasts stand out.

The Most Popular Podcast Categories in 2023

Believe it or not, there’s a method to the madness when it comes to podcast advertising. A show’s audience, content, and even the host can all have significant impacts on whether or not an advertising campaign goes well. We’ve covered most of these topics in previous blogs including how to set a host up for success in campaigns.

Get to Know Podcasts Before a Campaign Starts with RedCircle’s Vetting Process!

We’re back again with another exciting update for advertisers! Advertisers on RedCircle are now able to send custom questionnaires to podcasts on RAP (the RedCircle Ad Platform) before fully committing to a campaign. Get a feel for the podcasts you’re interested in working with and ensure it’s the right fit! Our vetting feature allows advertisers to better understand their potential partners.